New API Connector: Google Analytics (GA4) Integration

Hello everyone!

We’ve now added support for Google Analytics (GA4) integration for our column linked API connectors.

GA4 is a new property of measurement by Google Analytics: as it collects both website and app data so you can fully understand the customer journey in your application.

From July 1, 2023 , standard Universal Analytics properties will no longer process data.

We have added 10+ pre-built API functions in GA4 (similar to our earlier GA - Universal Analytics connector).

If you’ve not moved to GA4 yet, you probably will have to start looking at it soon. Let us know what you think of this new column linked API connector.